About the Owner

Hi, I’m Jordan – the heart behind Willow Avenue Boutique.

As a busy wife, mom, and small business owner, I understand how important it is to feel confident and put together, even on the most chaotic days. That’s exactly why I started Willow Avenue – to create a space filled with effortless, feel-good fashion and thoughtful gifts for women in all seasons of life.

Willow Avenue is also a tribute to strong women—especially my mom. She’s been one of my biggest inspirations and supporters. Her creativity, resilience, and love for making everyday moments special are part of the heartbeat behind this boutique. So many of the pieces I choose are influenced by the warmth and beauty she brings to life.

My boutique is more than just a shop – it’s a reflection of my love for cozy, boho style, vintage charm, and everyday beauty. Whether you're shopping in person or browsing online, I want you to feel like you're walking through a space curated just for you. Every item is handpicked with care, inspired by real life and the women who live it with strength, grace, and style.

Thank you for supporting this small business and being part of the Willow Avenue community. I’m so glad you’re here.

With love,
Jordan